GREETINGS FROM HEAD OF UNDERGRADUATE PROGRAM IN MANAGEMENT FEB UI
Greetings Full Action People,
It has been the greatest pleasure again to introduce the Indonesia Marketing Competition (Imotion) for the twelfth time. The Imotion prides itself in being the largest Marketing Plan Competition for Indonesian undergraduate students under the Management Student Society of the Faculty of Economic and Business Universitas Indonesia. We are dedicated to continually be a medium of Indonesian students with great creative aptitude and insight of the market to have it actualized by our corporate partners.
The 12th Imotion also presents our marketing plan competition with the theme of “Understanding the New Game of Marketing to Conquer The Digital Natives”. As we all know, digital natives or as defined as people who are born during the age of technology and therefore are familiar with computer and internet and also with various kinds of gadgets, have different needs and wants from the older generation. This enables companies to predict for what they need to prepare in term of products and to find a way to market their products to the “Digital Natives”.
The 12th Imotion would like to motivate future leaders to overcome challenges in this Generation Z era and inspire them to expand their horizons in the designing of effective marketing strategies targeting Generation Z. It also aims to come up with conclusions about understanding the needs and how to promote their products successfully to the Generation Z.
Head of Undergraduate Program in Management
Faculty of Economics and Business, UI.
Athor Subroto, S.E., M.M., M.sc, Ph.D.
“Decoding Generation Z: Understanding the New Game of Marketing to Conquer The Digital Natives”
The 12th Imotion brings up the theme of “Decoding Generation Z: Understanding the New Game of Marketing to Conquer The Digital Natives”. It is created with the purpose of understanding the needs of the Generation Z which are young people born in the middle of 1995s-2010. Generation Z is widely recognized as the next consumer powerhouse who are now 22 years old or younger. Gen-Zers are expected to account for about 40 percent of all consumers by 2020. The number makes it crucial for companies in this currently dynamic market to understand what kind of things that the Generation Z likes and needs in order to make profit.
Since the Generation Z are going to dominate the market, they will become the major consumers. That being the case, companies are targeting them for the future marketing. The companies are forced to innovate by knowing what the generation Z needs in the world that keeps evolving. The 12th Imotion would like to motivate future leaders to overcome challenges in this Generation Z era and inspire them to expand their horizons in the designing of effective marketing strategies targeting Generation Z, and aims to come up with conclusions about understanding the needs and how to market their products successfully to this digital natives generation.